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Adaptive Campaigning: strategies and tools to bridge the COVID gap

The campaign landscape has experienced dramatic shifts as a result of Covid-19. Historically, campaigns are built on face-to-face interaction… the rallies, the field office, the conversations voters have at their door. Now, campaigns have had to abruptly replace these tactics – altering strategy, budget, and hiring. 

Our goal has not changed, however, and neither has our timeline. We have an election to win in November and, as a result, unexpected gaps in our tools and programs that must be filled immediately. To help ease this transition, Higher Ground Labs has identified new solutions for the campaign objectives most impacted by the pandemic.

Higher Ground Labs has identified tools that are breaking through to fill these critical gaps. Check out our new Adaptive Campaigning Tool Overview to learn more: