Revolutionizing Digital Campaigns: The Power of Advanced Organic Social Analytics
Tackling the Progressive Digital Campaigner’s Dilemma of High Costs and Low Returns Written by: Michael Roach, Communications Lead at SoSha Digital campaigners trying to effectively message to potential voters need the right tools and strategies to track key audience characteristics, target audiences precisely, and monitor interactions to successfully iterate. Yet progressive digital campaigners today face […]
2024 impact of HGL’s portfolio companies
This year, our portfolio companies delivered transformative impact across the progressive ecosystem. From empowering campaigns to save valuable time and resources to running smarter, data-driven strategies, they’ve supported candidates, organizers, and advocacy groups at every level. Together, they’ve helped mobilize millions of voters, strengthen security, and drive innovation in the digital tools powering our movement. […]
Leveraging Organic Social Sharing for Rapid, Effective GOTV Messaging
Written by: Michael Roach, Content & Communications Lead at SoSha As voter registration periods close and early voting continues, GOTV is the main priority, making it critically important for campaigns and organizations to do everything possible to reach, engage, and mobilize prospective voters. As we know from the last three election cycles, turnout is the […]
AI Video Generation for Political Campaigns
Overview AI video generators can create short video clips based on text prompts or existing images. While these tools offer exciting possibilities, it’s important to note that the current state of AI video generation has significant limitations compared to AI image or audio generation or AI-assisted video editing. Key limitations include: Difficulty controlling the final […]
AI Audio Generation for Political Campaigns
Overview AI audio generators can create high-quality voice-overs, background music, and sound effects quickly and consistently, offering new possibilities for campaign audio content. While these tools can enhance and streamline audio production, their viability for your own use in political campaigns will depend on several factors: Your organization’s comfort level with AI-generated content Alignment with […]
AI Image Generation for Political Campaigns
Overview AI image generators can create new images based on your inputs. At their best, they can create and iterate on eye-catching content quickly, giving you the potential to scale your content program or add more flexibility to your current content efforts. The output viability of these tools depends on the comfort levels of you […]