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Landscape Report

Field Day is the first cloud-based enterprise platform to help multi-unit retail brands system and structure their local marketing efforts and investments at scale. We discovered brands were challenged in structuring their local marketing initiatives to not only activate more efficiently and effectively, but truly attribute their impact on same-store-sales. Our platform enables visibility, accountability, and measurability into each unique local market in order to drive in-store traffic and sales. Field Day’s data, tools, and analytics enable a brand to discover local opportunities, activate internal staff or brand ambassadors for local marketing campaigns, and measure all this directly to sales. Brand ambassadors are sourced through the first programmatic marketplace for brands to leverage curated representation at a local level.

Founders: Alex Nocifera

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