Field Day is a platform and marketplace for local marketing initiatives. The Field Day platform listens to billions of data points across the US, such as events, weather, and festivals, to help brands activate grass roots marketing initiatives. All of these local activations get logged by geo and time to build the first institutionalized local marketing playbook for brands. The Field Day marketplace is a network of curated, experienced brand ambassadors to help brands activate these grassroots initiatives. By going face-to-face with consumers, brands can elevate above the digital chaos to engage and communicate with consumers at the local level.
Founders: Alex Nocifera