New Tech for Down-Ballot Campaigns
Since 2017, Higher Ground Labs has cultivated a portfolio of 60+ cutting-edge political tech companies to power candidates and causes in 2024 and beyond. Their products help progressives fight disinformation, rapidly create and distribute content at scale, optimize organizational effectiveness, and better connect to a growing electorate.
This overview highlights tools from Higher Ground Lab’s’ 2024 portfolio that specifically suit the unique needs of down-ballot races. We prioritized affordability, integration capabilities (with common movement tools like VAN, Mobilize, and ActBlue), and ease of use when compiling this guide. With these platforms, campaigns can run more affordable, effective programs with an even bigger footprint. To access the full list of tool options, visit the HGL Political Tech Portfolio Snapshots: highergroundlabs.com/snapshots
One caveat here: This assumes that campaigns will get access to NGP VAN through the state party.
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Downballot Races: Local, City, County Level
|
Tool |
Function |
Price per month |
# of months |
Total |
|
Fundraising |
$50 |
6 |
$300 |
|
|
Digital ad and mail management |
$500 |
6 |
$300 |
|
|
“Campaign in a box” CRM + VoterOutreach |
$80 |
6 |
$480 |
|
|
Website Builder |
$50 |
6 |
$300 |
|
|
Writing & content generation + Fundraising + Digital ad copy |
$75 |
6 |
$450 |
|
|
Voter Outreach SMS (P2P and broadcast) + Dialer + Relational |
$50 |
6 |
$300 |
|
|
Tech Total Per Campaign: |
$805 |
$4,830 |
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Downballot Races: State Level
|
Tool |
Function |
Price per month |
# of months |
Total |
|
Fundraising |
$50 |
6 |
$300 |
|
|
Digital ad and mail management |
$500 |
6 |
$3,000 |
|
|
All-in-one campaign management dashboard and tool marketplace + Campaign analytics |
$75 |
6 |
$450 |
|
|
Writing & content generation + Fundraising + Digital ad copy |
$185 |
6 |
$1,100 |
|
|
Influencer Marketing |
One time payment |
1 |
$15,000 |
|
|
Campaign integrations + SMS |
$100 |
6 |
$600 |
|
|
Merchandising |
$50 |
3 |
$150 |
|
|
Polling |
One time payment |
3 |
$6,000 |
|
|
Voter Outreach SMS (P2P and broadcast) + Dialer + Relational |
$50 |
6 |
$300 |
|
|
Tech Total Per Campaign: |
$1,210 |
$11,900 |
