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2024 Down-Ballot Buyer’s Guide

New Tech for Down-Ballot Campaigns

Since 2017, Higher Ground Labs has cultivated a portfolio of 60+ cutting-edge political tech companies to power candidates and causes in 2024 and beyond. Their products help progressives fight disinformation, rapidly create and distribute content at scale, optimize organizational effectiveness, and better connect to a growing electorate.
This overview highlights tools from Higher Ground Lab’s’ 2024 portfolio that specifically suit the unique needs of down-ballot races. We prioritized affordability, integration capabilities (with common movement tools like VAN, Mobilize, and ActBlue), and ease of use when compiling this guide. With these platforms, campaigns can run more affordable, effective programs with an even bigger footprint. To access the full list of tool options, visit the HGL Political Tech Portfolio Snapshots: highergroundlabs.com/snapshots

One caveat here: This assumes that campaigns will get access to NGP VAN through the state party.

 

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Downballot Races: Local, City, County Level

Tool

Function

Price  per

month

# of months 

Total

GoodChange

Fundraising 

$50

6

$300

Speakeasy Political

Digital ad and mail management

$500

6

$300

Universe 

“Campaign in a box” CRM  + VoterOutreach

$80

6

$480

Winnable

Website Builder

$50

6

$300

Quiller

Writing & content generation + Fundraising + Digital ad copy

$75

6

$450

Impactive

Voter Outreach SMS (P2P and broadcast) + Dialer + Relational

$50

6

$300

 

Tech Total Per Campaign:

$805

 

$4,830

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Downballot Races: State Level

Tool

Function

Price  per

month

# of months 

Total

GoodChange

Fundraising 

$50

6

$300

Speakeasy Political

Digital ad and mail management

$500

6

$3,000

Civitech

All-in-one campaign management dashboard

and tool marketplace + Campaign analytics 

$75

6

$450

Quiller

Writing & content generation + Fundraising + Digital ad copy

$185

6

$1,100

*People First

Influencer Marketing

One time

payment

1

$15,000

Daisychain

Campaign integrations + SMS

$100

6

$600

GoodStock

Merchandising 

$50

3

$150

Change Research

Polling

One time payment 

3

$6,000

Impactive

Voter Outreach SMS (P2P and broadcast) + Dialer + Relational

$50

6

$300

 

Tech Total Per Campaign:

$1,210

 

$11,900

*People First is recommended for larger campaigns that want to prioritize influencer and social marketing. People First is not included in the buyer’s guide pricing breakdown calculation.