HGL Political Tech Landscape Report
View our latest report, on the 2020 cycle.

Landscape Report

HGL Team   /  

The 2022 midterms are shaping up to be another electoral battle for the soul of our nation. With so much at stake, every race in every state matters. Democrats need to run the most strategic, effective campaigns we can to have a chance at keeping our majority. Cutting edge technology can make this possible for campaigns up and down the ballot. 

Here are some sample tech stacks we see as efficient and strategic choices for downballot campaigns. The pricing for each vendor depends a lot on campaign size and duration of need and the actual tools needed depends on campaign strategy. For example, these budgets assume that top tier races have a strong focus on social media and want to run robust influencer campaigns. We think that is where Senate and Congressional campaigns should be going but that would require strategic buy in at the management level.

One caveat here: This assumes that campaigns will get access to NGP VAN through the state party. 

Downballot Races: Local, City, County

ToolFunctionPrice per month # of months Total cost
Deck Data + Analytics + Fundraising $2009$1800
Universe “Campaign in a box” CRM  + VoterOutreach$3809$3420
SpeakeasyDigital ad and mail management$2508$2000
BallotReadyGOTV tools and data$4004$1600
Impactiv* Voter Outreach SMS (P2P and broadcast) + Dialer$200 9$1800
Tech Total Per Campaign:$1,430$10,620

*Best when a volunteer team is available to support outreach.

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Downballot Races: State Level

ToolFunctionPrice per month# of months Total
Deck Data + Analytics + Fundraising $2009$1800
Universe “Campaign in a box” CRM  + VoterOutreach
$3809$3420
CivitechCampaign OS provides all-in-one campaign management dashboard and tool marketplace$50-2509$450-$2,250
SpeakeasyDigital ad and mail management$2508$2000
BallotReadyGOTV tools and data$4004$1600
Impactiv* Voter Outreach SMS (P2P and broadcast) + Dialer$200 9$1800
Tech Total Per Campaign:$1,430$11,070-$12,879

*Best when a volunteer team is available to support outreach.