Higher Ground Labs is proud to announce our latest investment: Oak AI. Founded by Tom Law, Oak AI is a software technology provider and public benefit corporation on a mission to empower today’s thought leaders to become changemakers. To put it simply, Oak AI gives users a fast, easy way to turn social media attention into action. 

Amplify by Oak AI is the simplest, safest, and most effective way to turn social media attention into real-world action. The platform allows users to automate responses to social media comments and DMs, share links seamlessly, and convert engagement into measurable actions (e.g., email sign ups, donations, or subscriptions) without manual effort.   

Amplify is revolutionizing how campaigns and creators convert social media engagement into offline action. By seamlessly augmenting organic content, the platform turns every post into an activation opportunity. On average, Amplify saves content creators 40 minutes per week compared to other link solutions, while delivering click-through rates far above traditional digital advertising. 

What makes Amplify unique

At its core, Amplify works behind the scenes: creators post as usual, followers engage in comments or DMs, and Amplify automatically delivers the right link at the right moment—at scale, and without disrupting the organic experience. That simplicity unlocks a powerful set of advantages:

• Anyone can use Amplify: One-time setup. Go from sign up to your first clicks in three minutes with no training or ramp-up time. 
• Turn any post into real-world action: You just post; Amplify handles the rest. 
• Performance that beats the market: Typical click-through rates of 60-80% outperform other digital channels, driving engagement into real results. 
• Advice, not ads: Generate clicks and qualified emails at a fraction of the cost of paid social ads, email, or SMS campaigns. 
• Multiply reach through collaborations: Easily expand your impact with zero extra overhead through collaborative features on Instagram.
• Empower your affiliates: Low-friction deployment makes your entire creator network more effective. 

What This Looks Like in Practice

Amplify’s impact is already evident across campaigns, creators, and large-scale mobilization efforts. Since launching in August 2025, Amplify has grown quickly, processing and responding to hundreds of thousands of Instagram comments and DMs for campaigns and organizations daily, strengthening 1-on-1 follower interactions that would have been impossible to scale manually. 

The company is also an approved TikTok technology provider and in the process of rolling-out an innovative link delivery and audience engagement solution for TikTok creators. For more information on Oak’s Early Access program, reach out to info@oak.ai.

A couple of key highlights include:

• Team Water: When MrBeast’s #TeamWater campaign needed to activate 3,000+ creators across 80 countries to raise $40M in 31 days, creators using Amplify converted Instagram engagement into donations with zero training required—averaging $10 donated per link clicked through DMs.

• Substack Creators: Qasim Rashid, a lawyer and writer with 386K Instagram followers, used Amplify to convert his Instagram audience into Substack subscribers. Results showed Amplify drove 5x more paid subscriptions than Substack’s native recommendation algorithm, with 56-72% click-through rates and zero setup time. 

About Tom Law and Oak AI

Tom Law founded Oak AI with a vision: that the software we interact with every day should help people live their best lives through values-aligned decision making. Prior to Oak AI, Tom spent over a decade as a technical software program lead, stewarding teams developing bleeding-edge AI and cyber-physical systems solutions. Tom has also served in many leadership roles with nonprofit organizations spanning social impact, environmental flourishing, and advancing education.

HGL looks forward to supporting the Oak AI team as they expand Amplify’s capabilities and redefine how social engagement drives action beyond the screen in the progressive ecosystem.

Higher Ground Labs (HGL) is a venture fund and ecosystem builder investing in technology for political progress. We invest in and support companies that advance political progress from pre-seed to exit. 

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