How to Use AI for Media Monitoring and Research
In today’s fast-paced political landscape, staying on top of media trends and conducting thorough research is crucial. As narratives shift rapidly, it can be resource-intensive and time-consuming to keep up, leaving campaigns at risk of falling behind. Generative AI is emerging as an impactful technology for campaigns and organizations looking to streamline their media monitoring and research efforts.
Spotlighting Challenges: Media Consumption & Influence
In the second installment of the series “Spotlighting Challenges,” HGL interviews Mike Schenider and Carahna Batiste of Bully Pulpit International (BPI) to learn more about media consumption and ways campaigns can be prepared during the 2024 Presidential Election and beyond.
Introducing INTRVL, the political media measurement company
INTRVL built a new set of tools to measure how political ads are changing minds and hearts.